It all started with about 40 to 50 SMSes sent on Boxing Day last year.


That day, on a business trip in China, Mr Kurt Wee, Chairman of Children's Society Appeals Standing Committee crafted an sms and sent it to his business contacts. The message appealed to a number of enterprises, some were small, others medium in size and a few large ones, for donations. The sum mooted was $1000 a year, for the next three years, to help children under the Society's care.


It was indeed a really pleasant surprise as replies started coming back almost immediately, with business owners committing their support.


"I was very encouraged when even small enterprises came forward with help", said Kurt. A few days later, Children's Society had raised about $40,000, and that created the 1000 Enterprises for Children-in-Need"  fund-raising initiative.


Not bad for an idea born a few days before Christmas, over a coffee session with Mr Koh Choon Hui, Chairman of Singapore Children's Society.


The project was officially launched on February 25, 2009 at the Society's Corporate Office. Attending the launch was Mr Koh Choon Hui, Mr Kurt Wee, Mr Alfred Tan, Executive Director, Mr Chia Boon Khiang, Director of the Fund-raising Department, staff as well as members of the press.


"As a voluntary welfare organisation, the need for funds increases during a recession. Business wise we can be more frugal, but we can't expect the children's needs to fluctuate with the economy.


We don't want to turn away those who need help just because we don't have the resources to do so" said Mr Koh Choon Hui, chairman of the society.


Singapore Children's Society hopes that the generosity of these organisations will light up the future of beneficiaries of the Society.